Alexander Terekhov, leading Russian designer, is well known for his aesthetic of luxe minimalism and focus on a precision cut using expensive fabrics. After graduating from the Moscow Institute of Fashion & Design, Terekhov began training immediately in Paris with legendary Fashion House Yves Saint Laurent. Alexander Terekhov brand was established in 2004 and has joined Rusmoda Company in 2010. Terekhov was honored in 2006 as one of the country's top 10 designers in ''International Textile''. He was also selected as one of ten emerging designers by '' UPS Delivering Fashion's Future'' at Olympus Fashion Week. The brand has always been under intense attention from fashion mass media and stayed popular among secular fashionistas, fashion magazines editors and actresses.


"Rusmoda" was founded in 2009. The Company focuses on production and sale of women's clothing and accessories of "luxury" brand Alexander Terekhov in Russia and around the world. "Rusmoda" has its own atelier of individual design Atelie Moscow and large production line in central Moscow at the factory "Tryokhgornaya manufactory". " Rusmoda"  also owns beauty salon "Bely Sad". "Rusmoda" company was created by Oksana Lavrentieva and her peers with common interests - professionals with years of working experience in top Russian and foreign companies. One of the most important missions of the company is support of potentially successful brands and designers, and Alexander Terekhov was the first one.